that give back

To make the circle round, Tours that Matter initiates and supports social & environmental projects.

The aim is to create a sense of activism around tourism and to contribute to restoring nature.

Happy Tourist. Happy City. Happy World

This guide will help you have the greenest experience of Amsterdam! One of the wonders of this city is how nature and culture coexist. You can learn about urban farming and permaculture, explore the flora and fauna of Amsterdam’s many parks and discover some hidden green gems in the city. 

Would you like to become a global citizen and support destinations of the future! Download our guide! 


The Reinvent Tourism Festival invites you to engage in fun activities, discover and create new ways of tourism, promoting sustainability global citizenship & local values. It’s open for everybody and free of charge!

The festival is made possible by our community of change makers. Different initiatives with the same mission, an innovative mindset, a great set of skills and knowledge, a large and diverse network. We offer a range of products and services that engage people to actively contribute to a better world through tourism.

Restoring natural ecosystems is what really matters. That is why Tours that Matter supports projects that restore nature in places we are connected to. We will bundle our forces in collaboration with regional and international parties like Open Forests to plant trees, diversify nature and create new forms of water supply in order to stop erosion and rebuild natural ecosystems. 

The project documentation can be found here.