happy tourist. happy city. happy world

To make the circle round, Tours that Matter initiates and supports social & environmental projects.

The aim is to create a sense of activism around tourism and to contribute to restoring nature.

Happy Tourist. Happy City. Happy World

Being a Happy Activist is about putting happiness – our own and other people’s – at the core of what we do. It’s about working together, and ‘being the change we want to see’. It’s little actions that we can do with the goal of bringing positive change.

And are you looking for easy and fun ways to create change? Join us on our mission! Become a Happy Tourist.


The Reinvent Tourism Festival invites you to engage in fun activities, discover and create new ways of tourism, promoting sustainability global citizenship & local values. It’s open for everybody and free of charge!

The festival is made possible by our community of change makers. Different initiatives with the same mission, an innovative mindset, a great set of skills and knowledge, a large and diverse network. We offer a range of products and services that engage people to actively contribute to a better world through tourism.

Restoring natural ecosystems is what really matters. That is why Tours that Matter supports projects that restore nature in places we are connected to. We will bundle our forces in collaboration with regional and international parties like Open Forests to plant trees, diversify nature and create new forms of water supply in order to stop erosion and rebuild natural ecosystems. 

First trees will be planted in the fall of this year!

The project documentation can be found here.