Inspiring people & places contributing to a better Amsterdam and to a better world. Together we work towards a growing community of change makers that strive for meaningful and sustainable tourism. 

Reinvent Tourism takes sustainable tourism one step further, celebrating Urban Regenerative Tourism. Cities that have been disrupted by overtourism and covid need reinvention, using tourism as a force for good.

Regenerative Tourism calls for co-creation. We invite pioneers of the visitor economy to join forces, support and learn from each other. Take part in the yearly Reinvent Tourism Festival and join the discussion about tourism of the future and experience inspiring activities in A’dam. Under events you will find online as well as live sessions organised by our growing community of change-makers. 

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